An innovative and user-friendly online experience can directly and positively impact the bottom line. By providing delightful user experience, we helped grow the brand value in the mind of the customer. Thereby, Increasing brand loyalty, which in turn led to increased repeat and referral business.
Customized Experience
by offering smart filtering options so the interface is infinitely flexible, and tailored to each specific user.
Endless Inspiration
redesigned UI to make it easier to imagine the possibilities, without requiring extra effort from the user.
Intelligent Assistance
by answering a few quick questions, the user gets a customized list of options to choose from.
CHALLENGE
Conservatism and strict regulatory restrictions had made the banking dashboard, website and app too cumbersome to use. The client was looking to reinvent the banking experience for its customers.
APPROACH
Reviews on Google were helpful in discovering how customers used the online banking services and what were some of the real-time banking “pain points” that they experienced. This research took us back to the drawing board. We devised 5 key principles around which our design revolved.
- Ease-of-use
- Mobile-first
- Conversational UI
- One-click access
- Holistic