Conservatism and strict regulatory restrictions had made the banking dashboard, website and app too cumbersome to use. The client was looking to reinvent the banking experience for its customers.
Reviews on Google were helpful in discovering how customers used the online banking services and what were some of the real-time banking “pain points” that they experienced. This research took us back to the drawing board. We devised 5 key principles around which our design revolved.
- Conversational UI
- One-click access