Built Fast & Scalable Mobile and Web Enterprise Apps for a Leading Grocery Rewards Platform

Worked very closely with the client over the last ten years to build a product that today, has over 50 million users!

EXECUTIVE SUMMARY

Wavelabs has worked very closely with the client to build a product that has over 50 million users today. We also built the Loyalty & Insights Program platform to enable CPGs to create a turnkey loyalty program in weeks, without the cost, administration, and time commitments of building an in-house loyalty program.

APPROACH

To begin with, we wanted to understand how customer expectations have changed over time. We implemented a human-centered approach to design the product from a shopper’s perspective.

Along with building agile and innovative backend solutions, we helped build the Loyalty & Insights Program platform for CPGs, turning a challenge faced by the customers into an opportunity for our client to increase market share and drive business growth. The platform enables CPGs to create a turnkey loyalty program in weeks, without the cost, administration, and time commitments of building an in-house loyalty program.

Since its inception in 2011, Wavelabs has worked very closely with the client to build a product that has over 50 million users today. Their Loyalty & Insights Program platform that we helped build, enables CPGs to create a turnkey loyalty program in weeks, without the cost, administration, and time commitments of building an in-house loyalty program.

Digital grocery coupons and promotions

redeemable over one or many shopping trips

White-labeled loyalty programs for CPGs

such as Kellogg's Family Rewards, Huggies Rewards, L’Oréal Paris Worth It Rewards, and more