EXECUTIVE SUMMARY
Wavelabs has worked very closely with the client to build a product that has over 50 million users today. We also built the Loyalty & Insights Program platform to enable CPGs to create a turnkey loyalty program in weeks, without the cost, administration, and time commitments of building an in-house loyalty program.
APPROACH
To begin with, we wanted to understand how customer expectations have changed over time. We implemented a human-centered approach to design the product from a shopper’s perspective.
Along with building agile and innovative backend solutions, we helped build the Loyalty & Insights Program platform for CPGs, turning a challenge faced by the customers into an opportunity for our client to increase market share and drive business growth. The platform enables CPGs to create a turnkey loyalty program in weeks, without the cost, administration, and time commitments of building an in-house loyalty program.
