With the evolving business model, the changes in technological requirements were relentless, as the client desired to learn and experiment with the range of products, services, and newer ways of delivering them to the end-users. Technologists at Wavelabs used a combination of iterative, experimental methodologies to support the client’s innovation efforts to unlock the true potential of e-commerce. The challenge was in creating a high-performing and convenient e-commerce ecosystem with custom platforms built from scratch to serve as a unified solution for all the stakeholders.
New apps appear almost daily on the App stores. While many of them are the tested solutions for common problems, it takes an innovator to gain a competitive advantage. The need is to find what the customer’s pain points are, and what works best for them.
The client started out with just an idea. An iterative, experimental approach was needed to test that idea and to shape it into the final product that the end-users can value. The client, although, had some clear requirements to establish themselves as a digitally native brand:
- Versatility and Adaptability
- Functionality and Scalability
- Design and UX Superiority