Reinventing the Grocery Shopping Experience for the Indian Cuisine

In this world of “too much to do, and too little time”, grocery shopping is one of the least favorite chores for many. Sympl took up the challenge of offering consumers the convenience of grocery shopping through a mobile app where the items needed to cook dishes specific to their ethnicity shows up right at the top.

There is nothing more personal, more engaging, and more delightful than giving consumers what they want. When tasked with the challenge of providing consumers with personalized recommendations based on their ethnicity, we used Magento inventory management system to prepare a master list where we tagged all the food items against the ethnicities that we identified within India.