Video delivery is a complex business today and is undergoing a massive transformation. The client needed to adapt to the growing demand from consumers for more control and freedom over the content they like to watch. The client needed to redesign its platform solutions to make them more intuitive and nimble.
To begin with, we wanted to understand how customer expectations have changed over time. We implemented a human-centered design approach to reimagine the product from a user’s perspective. We identified areas that required UX redesign, and along with building agile and innovative backend solutions, we turned this into an opportunity for our client to increase market share and drive business growth.